The #DubaiDestinations campaign has launched its newest phase, inviting locals and visitors to set out on a new journey to discover Dubai’s offerings during the warmer months of the year, on the orders of H.H. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council.
Through captivating narratives, the joint effort, run by Brand Dubai, the creative division of the Government of Dubai Media Office (GDMO), aims to highlight the city’s distinct appeal as a summer travel destination to global audiences.
The #DubaiDestinations campaign’s current season, which runs through the end of August, will highlight the city’s finest summer experiences and distinctive attractions, ranging from tranquil beach locations and fun indoor activities to exhilarating waterparks and attractive hotels.
In line with the goal of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai, to make the emirate the best city in the world to live and visit, Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and Director-General of the Government of Dubai Media Office (GDMO), said, “The campaign continues to open new windows into the unmatched diversity, memorable experiences, and creative urban vi.
“By leveraging the power of storytelling, the campaign aims to emphasize the city’s offers over the summer, focusing on the distinctive experiences that distinguish Dubai as one of the most alluring locations in the world. This advertising season invites the local and international communities to experience Dubai’s varied attractions and share their special memories.
The newest season of the #DubaiDestinations campaign urges locals and guests to go on an adventurous adventure to discover the distinctive and enlightening gems Dubai offers throughout the summer, according to Shaima Al Suwaidi, Director of Brand Dubai. As we do every season, we work with governmental organizations, business stakeholders from the public and private sectors, and the thriving creative media community to promote Dubai’s wide range of summer activities. We want to weave fascinating narratives that capture the spirit of the Dubai experience through interactive guides, interesting media material, and other immersive activations, luring individuals from the UAE and around the world to embark on their own amazing experiences in Dubai.
Brand Dubai will launch a series of interactive guides as part of the campaign, providing helpful insights on Dubai’s top summer experiences. These guides are essential tools for discovering the best of Dubai throughout the summer, including information on everything from the best summer camps for kids to exhilarating water sports, charming staycations, and indoor attractions.
The “Proudly from Dubai” network, an initiative started by Brand Dubai to highlight the success stories of businesses born and initiated in Dubai, will also be highlighted as part of the #DubaiDestinations campaign. Indoor destinations include malls, restaurants with play areas, indoor sports facilities, and theme parks.
To produce engaging content on Dubai’s destination offerings, Brand Dubai will collaborate with some of the most talented creatives in the emirate, including influencers, photographers, digital media content makers, visual artists, animators, and videographers.
The campaign is being spread across digital, broadcast, print, and outdoor media to ensure that it reaches a wide range of local and international audiences.