Will AI eventually replace humans?
Surprisingly, Coca-Cola’s new advertisement forecasts that this statement will be true shortly. AI is taking over most platforms, not unexpectedly; present brand tactics must adapt to maintain their current market positions.
When we look at the global brand rating, Coca-Cola is one of the top five most admired brands, and it has a $4 billion advertising budget to stay in the spotlight.
In light of the growing popularity of decentralized AI technology, the company described its marketing campaign collaboration using OpenAI’s DALL-E2 model and ChatGPT. It was Bain’s first deal since the latter announced a relationship with OpenAI earlier this year to leverage its tools for marketing.
A recent commercial release accurately depicts their collaborative artwork created using artificial intelligence. Following its release, this commercial has been the talk of the town, with a flood of individuals fascinated by the digital effects and the concept of combining human and AI models. This is a market revolution for advertising firms, putting them up against stiff competition.