Credit By: ZAWYA
On Sunday, the Sharjah government unveiled its new brand logo and a captivating campaign titled ‘Your Sharjah,” offering a glimpse into the remarkable growth the northern emirate has experienced over the past 52 years.
Symbolizing Opportunities with the New Logo
The newly introduced brand logo, featuring windows in its design, symbolizes the vast opportunities for residents and visitors to explore and uncover the myriad tourist attractions and exciting developments across the emirate.
Emirate’s Evolution Under Sheikh Dr Sultan Bin Muhammad Al Qasimi
Sheikh Fahim Bin Sultan Bin Khalid Al Qasimi, executive chairman of the Department of Government Relations in Sharjah, expressed, “Sharjah has undergone significant growth over the last 52 years under the leadership of Sheikh Dr Sultan Bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah. It was time to encapsulate that with a new and modern brand. This identity resonates with people and embodies the essence of our emirate with the tagline’ Your Sharjah’.”
Collaborative Effort in Brand Development
A collaborative effort involving multiple departments from Sharjah government entities contributed to developing the campaign and unveiling the new brand.
Highlighting Sharjah’s Excellence
Sheikh Fahim emphasized the dedication and hard work of the team in crafting a logo and identity that highlights Sharjah’s excellence as a tourism destination, a thriving economic hub for regional and global investment and trade, and a repository of rich culture and heritage waiting to be explored. He acknowledged the challenge of developing a brand amidst Sharjah’s extensive history but expressed confidence in the team’s efforts.
Continuing the Tradition of Hospitality
When asked about the continuation of the emirate’s famous tagline, ‘Smile, you’re in Sharjah,” Sheikh Fahim responded with a smile, stating, “With the abundance of smiles in Sharjah, it is challenging not to say ‘Smile, you’re in Sharjah.” Additionally, I would add, ‘Smile, you’re in your Sharjah,” as the emirate offers something for everyone – whether it’s discovering stunning beaches, heritage sites, archaeological wonders, or educational institutions.”
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