Credit By: Khaleej Times
The launch of the Samsung Galaxy S24 is anticipated to impact smartphone prices in the UAE, leading to a potential double-digit drop for previous models in the Galaxy series. As the new AI-packed S24 model hits the shelves, major retailers expect significant price adjustments for older variants.
Price Drop Expectations
- Discounted S23 Series: Retailers project a 35-38% discount for the previous Galaxy S23 series over its launch prices.
- Competitor Response: Competing brands may adjust prices for their flagship or mid-range models to stay competitive.
- Last Galaxy S Series: We anticipate a Dh300-400 price drop for the previous model.
- Overall Impact: A general expectation of up to a 10% price drop in previous Galaxy models.
S24 Pricing and Features
- Pricing Range: Depending on storage capacity, the S24 series is priced between Dh3,199 and Dh6,599.
- Generative AI Features: The S24 series is priced slightly higher than its predecessor, the S23 series, due to the inclusion of productive artificial intelligence features known as Galaxy AI.
- Competitive Pricing: Despite a slight increase, the S24 series is considered competitively priced for the unique specifications and AI-enabled features it offers.
S24 Sales Outlook
- AI Capabilities: The S24 series introduces in-built AI capabilities, an enhanced camera, and improved photo editing features.
- Consumer Appeal: The suite of unique AI features, including live translation of calls, slow-motion video transformation, shadow removal from photos, and more, is expected to garner positive consumer response.
- Potential Surpassing of Predecessor: The S24 series has the potential to surpass its predecessor in terms of sales and popularity due to the significant upgrade with AI features and a Titanium body.
- Key Features: New AI features for photo editing, online searches, ProVisual Engine for location/item identification, and live transcription for multilingual phone calls make the S24 series stand out.
The launch of the Samsung Galaxy S24 is poised to reshape the smartphone market in the UAE, influencing pricing dynamics for the Galaxy series and potential responses from competitors. Including advanced AI features contributes to the anticipation of heightened consumer interest and increased sales for the S24 series.
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