Credit By: WIRED Middle East
The ‘World’s Coolest Winter’ is a significant federal tourism campaign in the United Arab Emirates (UAE), launched as part of the ‘UAE Strategy for Domestic Tourism.’ The campaign promotes diverse attractions and landmarks across the seven emirates, fostering a sense of unity and showcasing the unique features that make the UAE a comprehensive destination. Key features of the campaign include:
Federal Tourism Initiative:
- Positioned as the UAE’s first federal tourism campaign.
- Aligns with the broader ‘UAE Strategy for Domestic Tourism.’
- It aims to highlight significant landmarks and attractions that differentiate each of the seven emirates.
- It aims to position the UAE as a unified and diverse tourism destination.
Exploration and Rediscovery:
- Encourages the public to explore the hidden gems within each emirate.
- Promotes the rediscovery of well-known landmarks, fostering a deeper connection with local culture and nature.
- Emphasizes reconnecting with nature, showcasing the natural beauty present across the emirates.
Social Media Engagement:
- Encourages individuals to share their tourism experiences on social media platforms.
- Leverages social media to promote and amplify the campaign’s message.
The ‘World’s Coolest Winter’ campaign is designed to attract residents and visitors to explore the diverse offerings of each emirate during the winter season. By promoting domestic tourism, the UAE aims to boost local economies, showcase cultural richness, and create a shared sense of pride and appreciation for the country’s attractions.
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