Credit By: Geo.tv
Atlas Honda, a leading motorbike manufacturer in Pakistan, has debuted the ‘BENLY e,’ the country’s first electric vehicle (EV) motorcycle, as part of its commitment to encouraging environmentally friendly transportation. Atlas Honda’s Sheikhupura Factory hosted the launch ceremony, which coincided with the company’s 60th year of operations in Pakistan.
Bike Name: Honda BENLY e
Launch Occasion: Commemoration of Atlas Honda’s 60th year in Pakistan
Test Marketing: The BENLY e will initially be offered for test marketing.
Future goods: Atlas Honda intends to introduce new goods in response to market input to meet customer expectations.
Atlas Honda has achieved a localization rate of up to 95%, formed a broad network of local auto parts producers, and established over 10,000 touchpoints, creating job prospects for over 150,000 people.
Atlas Honda Limited reported a 152% increase in net profit for the first quarter of fiscal year 2023-24, owing to solid sales and other revenues.
Atlas Honda’s Chief Officer of Motorcycle and Power Products, Noriaki Abe: Honda BENLY e is being tested, and future products will be based on market feedback to bring the most significant offerings to customers.
Shinji Aoyama, Executive Vice President and Chief Operating Officer of Honda Motor Company: Recognised the rapid development of the mobility business and claimed that Honda Motor is well-positioned for the future.
Atlas Honda President and CEO Saquib H Shirazi emphasized the company’s accomplishments, including product line expansion, excellent localization rates, and significant contributions to employment.
Industry Difficulties and Opportunities:
Pakistan’s Electric Vehicle Challenges:
Inadequate Charging Infrastructure: The need for charging infrastructure across the country is impeding the expansion of EVs. Collaboration between the government and the business sector is required to overcome this issue.
High Cost and Limited Range: EV bikes continue to be quite pricey compared to traditional bikes. The expensive cost of batteries and their restricted range make wider adoption difficult.
Low Awareness and Acceptance: The Pakistani people need to be aware of the benefits and environmental impact of EVs. Government-led public awareness efforts are critical.
Inconsistent Government Policies: The need for clear and consistent EV policies, such as incentives, regulations, and standardization, causes market confusion.
Pakistan’s Electric Vehicle Opportunities:
Rapid Mobility Transformation: The global mobility industry is undergoing rapid transformation, which presents chances for firms such as Honda to contribute to the emerging landscape.
Growing Global Interest in Sustainable Transportation: The introduction of an EV motorbike coincides with the growing global interest in environmentally friendly and sustainable ways of transportation.
In conclusion, Honda’s introduction of the BENLY e is a big step forward in Pakistan towards sustainable and environmentally friendly transportation. Adopting electric vehicles will be successful if problems are addressed, awareness is raised, and an enabling policy environment is created. The company’s commitment to test marketing and adopting market input demonstrates a customer-centric approach to defining Pakistan’s EV future.
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