Credit By: BNN Breaking
In the bustling world of technology and artificial intelligence (AI), where robots and cutting-edge innovations take center stage, the ongoing Gitex Global exhibition in Dubai sends a powerful message — the irreplaceable value of the human touch in customer service.
The Human Connection at Gitex
Gitex Global, touted as the world’s most significant technology and startup exhibition, kicked off on Monday, featuring an impressive array of robots, technology showcases, and AI wonders. However, the human staff and volunteers stand out amidst the technological marvels. Dressed in shirts bearing the words ‘Ask me’ and ‘How can I help?’ they navigate the event venue with poles, distributing flyers and lanyards and offering real-time assistance.
The Role of Human Staff
The human staff and volunteers play a pivotal role in ensuring the smooth operation of an event with over 6,000 exhibitors sprawled across 2.7 million square feet of exhibition space. Kenneth, a freelancer from Nigeria with six years of Gitex experience, highlights the importance of their presence in helping visitors find their way amidst the vast event. He emphasizes the satisfaction derived from assisting people in real-time.
Social Interaction and Nuances
Mary, hailing from Ukraine, stresses the significance of understanding social interactions, a nuanced skill that remains the domain of humans. She underlines the fun and social benefits of working at Gitex, where staff interact with people from diverse cultural backgrounds.
Qualities Essential for the Role
Mary says working at such events requires strong communication and customer service skills. Patience is deemed a virtue, and staying alert and ready to act in case of emergencies is crucial, as pointed out by Brian Francisco, a Filipino expat and supervisor for a group of ushers at Gitex.
The Satisfaction of Ensuring Comfort
Brian notes that while they often deal with queries about directions and facilities, the ultimate satisfaction comes from ensuring visitors’ safety, happiness, and comfort during their Gitex visit.
The Limitations of Technology
The Gitex staff’s role underlines the limitations of technology when it comes to nuanced social interactions, quick problem-solving, and the ability to adapt to unforeseen situations. As the world witnesses the rapid advancement of AI and robotics, events like Gitex underscore the irreplaceable role of humans in providing a personalized and adaptable customer service experience.
In conclusion, while technology advances, the human touch remains unparalleled, especially in scenarios that demand quick thinking, empathy, and effective communication. Gitex Global serves as a reminder that, for now, robots cannot replace the unique qualities humans bring to customer service.
Follow ARP Media for more informative blogs.

