Credit By: Linkedin
Spotify Technology revealed that it is experimenting with a cutting-edge AI-powered tool to translate podcasts into other languages. This action signifies the business’s most recent attempt to deploy generative artificial intelligence—a technology that attracted much interest after ChatGPT emerged—to attract more customers and boost earnings.
Using Translation with Generative AI
Microsoft-backed OpenAI’s most recent speech generation technology is used in the translation capability. In contrast to traditional dubbing techniques, Spotify asserts that its AI-driven translations will preserve the distinctive style of the original speaker, providing a more genuine and organic listening experience.
Working Together with Podcasters
Spotify has partnered with well-known podcasters, including Bill Simmons, Steven Bartlett, and Monica Padman, to bring this feature to life. Through these collaborations, the translation algorithms may be improved to more accurately convey the subtleties of each speaker’s style.
Expanding the Catalog and Making Languages Available
The voice translations will first be accessible in a few languages, such as German, French, and Spanish. Spotify intends to make this feature available for many already-released and upcoming episodes. The multilingual capability can significantly increase the podcast’s audience base.
Spending Money on Podcasts
To draw in more sponsors due to podcasts’ captivating content, Spotify has been making significant investments in the podcasting space over the last few years. But due to this reckless spending, the company’s operating costs have increased dramatically over the previous year, expanding twice as fast as its sales.
Financial Difficulties in the Face of Economic Volatility
Spotify faces more financial difficulties due to its significant investment in podcasting at a time when companies are reducing their advertising budgets owing to high inflation and rising interest rates.
The potential impact of Spotify’s recently introduced AI-driven podcast translation function on audience growth and attracting varied listener segments is significant. Although the technology can potentially boost user engagement and income, the company faces financial difficulties. Despite economic challenges, Spotify seems dedicated to using cutting-edge AI technologies to develop and maintain competitiveness in the quickly changing digital media industry.
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