Credit By: 12th Khiladi
The ICC Men’s Cricket World Cup 2023, which will be held at ten top sites throughout India, is slated to be the biggest cricket event ever. The ICC has launched numerous digital initiatives with a focus on fan engagement to give cricket fans throughout the world unmatched access to the competition.
Fans can now fully immerse themselves in the World Cup using the Official CWC 2023 App, ICC’s Facebook Instagram channels, and other platforms. The ICC will employ a special vertical feed coverage that is designed for mobile users to provide highlights that can be accessed through the ICC App, website, and Meta channels.
The ICC intends to be a top source for the most recent news, videos, match highlights, and team updates by launching new broadcast channels on WhatsApp and Instagram. Fans will be able to share content with their social networks without difficulty thanks to these channels, which will make connectivity simple.
Collaboration with Meta for Content Creation:
The ICC has worked with Meta to partner with over 500 creators around India in a deliberate move to increase the game’s reach. Reel content producers will get exclusive access to matches, enabling them to produce content in local languages and aesthetics that will appeal to a wider range of fans.
Individual Highlights and an Improved Fan Experience:
For the first time, each participant in the event will have an individual highlight video available on the ICC Website and App. The spectator experience will be improved with real-time fielding positions and a better VR shot tracker, giving viewers a closer view of the action on the field.
Augmented Reality and the Next-In Hackathon:
The Next-In Hackathon, in collaboration with Nium, will launch a 3D Augmented Reality feature on the App, enabling users to locate the stadium in their living room and enjoy a distinctive and immersive live cricket viewing experience.
Fans may own a piece of cricketing history through digital collectibles with partner FanCraze through the Fantasy Game and Mobile Game. Disney+ Hotstar Dream 11, the official Fantasy Game, lets users build their teams and face off against pals. Additionally, fans may relive significant events from previous and current Cricket World Cups by playing the Official ICC Cricket Mobile Game, provided by Star.
The Captain’s Call Strategy Challenge will put fans’ knowledge of cricket to the test while allowing them to compete with one another and earn interesting rewards. Blockchain Partner NEAR’s Operating System powers it. Throughout the event, the ICC will honor dedicated ICC Family members with unique real-world experiences.
The digital efforts promise to make the ICC Men’s Cricket World Cup 2023 the most interactive and captivating competition to date once it gets underway. The ICC plans to completely reimagine the digital experience of cricket fans around the world, with a focus on utilizing technology to bring viewers closer to the action.
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