Credit By: LinkedIn
To give web publishers more control over whether their websites help Google’s AI tools, notably Bard (conversational AI) and Vertex AI (machine learning platform), Google has introduced a new control tool called Google-Extended. This move follows a “public discussion” that Google started in July with the intention of bringing together experts from many sectors to talk about options and control over web content.
Google-Extended: Enhanced Publisher Control
As a new standalone product token, Google-Extended enables web publishers to control whether their websites actively support the development of the Bard and Vertex AI generative APIs, including upcoming models that will support these products. The technology gives website owners the opportunity to decide if their content enables AI models to become more precise and competent over time.
Integration and Transparency of Crawlers
The new crawler has been included in Google Search Central’s documentation on web crawlers as part of the announcement. Google emphasizes that the launch of Google-Extended is part of its commitment to giving online publishers access to information and control. The tool is promoted as a step towards streamlining and expanding robots.txt controls with the goal of giving publishers more uncomplicated alternatives for managing their contributions to AI models.
Scalable controls with options
Google emphasizes the value of giving web publishers both choice and control in their blog posts. Google-Extended is offered as a response to the changing landscape of AI applications, admitting that as AI applications grow, managing various uses at scale will become more difficult for web publishers. For web publishers looking to explore and manage their contributions to the development of AI models, the tool is positioned as a helpful resource.
Constant Commitment of Google
Google’s continued efforts to involve the larger community in issues about web content, choice, and control are reflected in the launch of Google-Extended. Google wants to empower online publishers and increase transparency by giving them tools like Google-Extended, making sure that the development of AI apps reflects their values and preferences.
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