Credit By: Brandsynario
TikTok’s campaign “#GhoomoPakistan,” aimed at showcasing the hidden treasures, rich culture, and stunning landscapes of Pakistan, has concluded with remarkable success, accumulating an impressive 2.3 billion video views. The two-month-long campaign, launched on World Tourism Day, highlighted Pakistan’s tourism and travel experiences from all provinces.
The #GhoomoPakistan campaign on TikTok achieved exceptional engagement, becoming a platform for creators to share diverse stories and explore lesser-known travel destinations across Pakistan.
Responsible Tourism Advocacy:
The campaign aimed to advocate responsible tourism and dispel myths surrounding Pakistan’s potential as a tourism hotspot. TikTok played a role in showcasing Pakistan as a compelling destination for global travelers.
Top Creators’ Journeys:
TikTok partnered with four top creators, including Rana Hamza Saif, Zenith (The Motorbike Girl), Zernab Shastri, and Minahil Malik, who explored enchanting regions such as Islamabad, Skardu, Hunza, Neelum Valley, Arang Kel, Swat, Malam Jabba, and Kalam, capturing diverse landscapes and sharing unique stories.
Local Travel Creators:
Over 15 local travel creators were also engaged, featuring more than 100 videos that showcased various provinces, scenic routes, travel tips, local eateries, and heartwarming stories of encounters with local communities.
Dedicated #GhoomoPakistan Travel Hub:
TikTok introduced a dedicated #GhoomoPakistan travel hub on the platform, serving as a one-stop resource for travelers seeking to explore the country’s hidden gems. The hub included details of scenic routes, travel tips, hotel recommendations, and a focus on Pakistan’s rich culinary offerings.
Celebrating Pakistan’s Diversity:
The campaign celebrated Pakistan’s diversity and beauty, emphasizing the significance of responsible tourism, cleanliness, respect for local cultural values, and the vital role of sustainable tourism in preserving the environment and enriching local communities.
Positive Impact and Community Celebration:
TikTok highlighted the positive impact created through the campaign, emphasizing the platform’s commitment to celebrating Pakistan’s diversity and beauty along with its community of creators.
Saif Mujahid, Head of Content Operations and Marketing for Pakistan at TikTok expressed excitement about the impact of the #GhoomoPakistan campaign, emphasizing its role in promoting responsible tourism and showcasing the country’s cultural richness.
In conclusion, TikTok’s initiative has successfully harnessed the power of its platform to promote tourism, celebrate diversity, and dispel misconceptions, contributing to Pakistan’s representation as an attractive and vibrant travel destination.
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