Credit By: ZAWYA
Lipton, a well-known tea brand worldwide, and Project Chaiwala, a well-liked UAE-based café concept noted for its traditional offerings, are teaming up to co-create special tea blends. This collaboration is a testament to their dedication to producing creative and high-quality tea selections. In the 1980s, Lipton, a tea giant with over 130 years of history, entered the Middle East market and became a top brand.
Details of the Collaboration
Lipton’s tea specialists collaborate closely with Project Chaiwala to comprehend the distinct preferences and tastes of the café’s patrons. Lipton is providing Project Chaiwala with three speciality tea blends and an all-inclusive tea supply solution, handling issues with product sourcing, traceability, and raw material availability. The purpose of these custom mixes is to provide clients with outstanding flavour sensations.
Method of Blending
These special blends were developed through a seven-step iterative process that involved feedback from customers, café employees, and in-house Lipton experts. Tea of different grades, unique blends, and premium components from internationally recognized tea estates were considered. The blends were improved in response to participant feedback to guarantee a consistent taste, flavour, and scent.
Significance of the Collaboration
Lipton Teas and Infusions’ President—Africa, Middle East, and Turkey, Abhiroop Chuckarbutty, stressed the value of collaborations with regional brands such as Project Chaiwala. He emphasized that these partnerships honour Lipton’s heritage in the area and show the company’s flexibility in creating customized mixes for new ventures.
Similar Vision and Values
Chuckarbutty conveyed enthusiasm for collaborating with Project Chaiwala, highlighting the unity of principles and goals between the two entities. Strong ties to their respective regions, a love of tea, and a dedication to satisfying customer demands are shared by both businesses. The café will be the only place to get the special mixes made for Project Chaiwala.
A CEO’s Opinion
Apparel Group’s CEO overseeing Project Chaiwala, Neeraj Teckchandani, stressed the value of deep partnerships. He pointed out that the collaboration brings together Lipton’s worldwide experience and Project Chaiwala’s strong UAE origins, fusing local authenticity with global brilliance. This partnership aims to raise the bar for quality and innovation in the area.
Owner’s Intentions
Project Chaiwala’s founder, Ahmed Kazim, expressed pleasure in collaborating with Lipton. He emphasized the company’s notable expansion, revealing plans to open three flagship sites in the United Arab Emirates, combining the classic “Chaiwala experience” with a contemporary aesthetic. Kazim thinks Lipton’s creativity and quality will support their efforts to use karak to symbolize the UAE’s diverse history.
In summary, the collaboration between Project Chaiwala and Lipton embodies an amalgamation of regional genuineness and worldwide proficiency to offer distinctive tea mixtures and establish novel benchmarks within the UAE’s tea industry.
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