Credit By: Oberver Dubai
Athleisure clothing has become the preferred fashion choice among Dubai residents. This versatile and comfortable style has experienced a surge in popularity, driven by many homegrown retailers catering to the growing demand. In this article, we explore the booming athleisure trend in Dubai, its roots in a fitness-conscious culture, and its promising future.
The Athleisure Craze Takes Over Dubai
1. Fitness Culture on the Rise
Dubai’s embrace of athleisure is closely tied to the city’s expanding fitness and health landscape. With the proliferation of fitness centers and the introduction of sports like paddleboarding, athleisure has emerged as a frontrunner in fashion choices. Karima Karmouzi, founder of the athleisure brand IKASU, highlights the significance of the UAE’s efforts to promote an active lifestyle, including initiatives like the Dubai Fitness Challenge 30×30 and the UAE sports sector strategy for 2031.
2. Post-Pandemic Health and Well-being
The COVID-19 pandemic further accelerated the growth of the athleisure market in the UAE. During the pandemic, the emphasis on health and well-being increased demand for comfortable and stylish activewear. As a result, athleisure became a staple in the wardrobes of Dubai residents.
Athleisure Market Outlook
1. Explosive Growth
The athletic leisurewear market in the UAE has witnessed explosive growth in recent years. Market data from Statista predicts that revenue in the sports and outdoor market segment will reach $258.10 million in 2023, with a projected compound annual growth rate (CAGR) of 6.36% through 2027. By 2027, the market segment’s estimated value is set to reach approximately $330.3 million.
2. The New Normal
Swaleh Balala, founder of athleisure sportswear brand Somebody, asserts that athleisure has become the “new normal” in fashion trends. With its promotion of a healthy lifestyle through initiatives like Dubai 30×30 and Gov-Games, Dubai provides a fertile ground for the athleisure market. The city’s dynamic environment welcomes new athleisure brands catering to a diverse clientele.
3. Global Athleisure Phenomenon
The athleisure market has experienced global growth, evolving from a $60 billion industry in 2019 to a staggering $300 billion in recent years. This exponential expansion has prompted the emergence of startups targeting gym-goers, influencers, and even multinational corporations launching new athleisure brands to capitalize on this trend.
Retail Giants Enter the Game
UAE-based retail conglomerate GMG agreed with global sportswear retailer JD Sports, planning store launches across the Middle East, including the UAE, Saudi Arabia, and Egypt. This partnership reflects the surging demand for sportswear as consumers adopt increasingly health-conscious lifestyles.
The Bright Future of Athleisure in Dubai
1. An Opportune Moment
Karmouzi emphasizes that this is an auspicious time for athleisure in the UAE, with the trend expected to continue its growth trajectory. The pandemic heightened the focus on health and wellness, driving greater demand for athleisure wear that seamlessly combines comfort and fashion.
2. A Flourishing Landscape
Since 2020, numerous athleisure brands have launched in the UAE, including The Giving Movement, Gym Clothing Co, Glossy Lounge, and L’Couture. Athleisure attire has transcended traditional gym wear and is now embraced during daily activities and informal gatherings.
3. Inclusive Fashion
Balala notes that athleisure has also extended its appeal to encompass men’s wear. This trend represents the perfect blend of comfort and style, catering to a broad spectrum of individuals who confidently sport athleisure attire.
Dubai’s Athleisure Revolution
Dubai’s love affair with athleisure continues flourishing, with the trend firmly entrenched in the city’s fashion landscape. As athleisure seamlessly integrates comfort and style, it has become a staple choice for workouts, everyday wear, and social occasions. With its promising growth trajectory, the athleisure revolution in Dubai shows no signs of slowing down, offering a stylish and health-conscious path to modern fashion.