Credits By: Arabian Business
In this rapidly evolving digital landscape, e& – a leading technology and investment group in the UAE – has taken a leap forward with the launch of its groundbreaking metaverse, “e& universe.” This virtual realm offers users immersive and interconnected experiences, opening doors to endless possibilities within its virtual zones.
Virtual Homes, Sports, Concerts, and Beyond
The e& universe promises an array of captivating experiences, including virtual homes, sporting events, concerts, and much more. Users can delve into personalized and interactive spaces, where they can decorate and customize their virtual homes using NFTs (Non-Fungible Tokens) and other digital assets. Interaction is facilitated through voice and text chats, making the virtual experience even more engaging.
Bringing Real-World Events to the Metaverse
The metaverse isn’t limited to virtual experiences alone. The e& universe aims to bridge the gap between the digital and physical worlds by hosting real-world events in its virtual arena and stadium. Social interactions during these events can take place through VIP box voice and text chats, enabling users to connect and share experiences with others in a unique way.
A Hub for Art, Shopping, and Socializing
Within the e& universe, a myriad of opportunities awaits users. They can explore a virtual shop, where paintings, art pieces, and home decor are available for purchase. These items can be converted into NFTs for collection and use in their personalized virtual homes, adding a touch of uniqueness to their virtual abodes. Additionally, event passes for concerts and other exciting activities can also be obtained through this virtual platform.
The Future of Interconnected Realities
The e& universe represents a pioneering stride in digital innovation, reshaping how people interact, explore, and create within the metaverse. Developed in partnership with HTC’s VIVERSE technology, this revolutionary platform pushes the boundaries of immersive social experiences, fostering meaningful connections and content enjoyment for users.
A Visionary Future
e& is proud to launch the region’s first metaverse, offering an unprecedented fusion of technology and imagination. With experiences like personalized virtual homes, thrilling concerts, and sports events, the e& universe is set to redefine how people engage with digital spaces. This visionary venture embraces the UAE’s Metaverse strategy, ushering users into a future of interconnected realities.
As the metaverse continues to evolve, e& remains at the forefront, empowering users to create unforgettable experiences and explore boundless possibilities within its virtual universe.

