\’Gen H’ is the name of a new marketing initiative that Honda Malaysia (HM) has introduced to spread awareness about its hybrid vehicles and technologies. A tour across the country will be held as part of the campaign, and the goal is to get people excited about and enthusiastic about Honda’s hybrid technology.
Attendees of the Gen H events will have the chance to test out Honda’s e: HEV hybrid technology, which can be found in some of the brand’s most well-known vehicles, including the City, City Hatchback, Civic, and HR-V, respectively. These cars are offered in the highest-end RS trim that is currently available. The roadshow will, in addition to displaying hybrid technology, provide attendees with various exciting activities.
Visitors can partake in activities such as going on amusement park rides, playing arcade games, participating in workshops, indulging in food and beverages, admiring graffiti art created by local artists, and exploring an “immersive area” with interactive activities.
The roadshow will get underway the next month, beginning on June 3 and continuing through June 4 at Linear Park in Taman Desa Tebrau, located in Johor Bahru. After that, on June 10 and 11, it will be moved to Juru Auto City in Penang. Carpark C at Stadium Bukit Jalil will be the location of the grand finale, which will take place on June 17-18. Everyone who comes to the roadshow won’t have to pay anything to get in.
The Chief Executive Officer and Managing Director of Honda Malaysia, Hironobu Yoshimura, believes the Malaysian market is significant for locally built hybrid automobiles. He stressed that hybrid technology provides motorists a blend of enjoyment and efficiency in their driving experience.
The hybrid versions of Honda Malaysia’s vehicles have succeeded in the Malaysian market. Over 2,800 units of the City e: HEV, 1,600 units of the City Hatchback, 2,600 units of the HR-V Hybrid, and 600 units of the Civic e: HEV have been sold by the company since the RS e: HEV form of the City was introduced in the year 2020. These data suggest that Honda’s hybrid cars have been well received and that there is a demand for them in Malaysia.